Cringe-worthy Moment 1: Why Not Everyone Should be a Video Producer
This will be the first of a series on my cybernet scans for “worst of” communication vehicles that leave me cringing.
Today’s example: a 2005 promotional video from Appalachian State University.
Key Learnings:
· Don’t entrust your promotional needs to someone who thinks they can tell your story, especially if it’s a Committee.
· Visuals have a long permanent shelf life – even though this video is no longer used, it lives on in infamy on YouTube.
· Early approval of catastrophes like this need to have consequences.
Find out more about what followed after protests of this video boiled to a conclusion.
Disclaimer: If your communication vehicle is featured in one of my Cringe-worthy Moments, I apologize in advance and hope that boomerang karma leads you to unearth some of my old communication samples to return the favour.
