Communications Messenger

I was catching up on some reading from Ron Shewchuk’s For Your Approval blog and he had recently conducted an interview with Penelope Trunk, author of Brazen Careerist: The New Rules for Success. In her book, Trunk shares her insights on Generation Y and the needs (some might say demands) they have in today’s work environment.

She goes on to say “In ten years, only the winners will be around. The losers will be eaten up by the winners, I think. The winners will be companies that were not afraid to show humility in the recruiting process. It’s an employee driven market for the foreseeable future, which turns the recruiting model on it’s head. If companies cannot make that change, they won’t attract enough talent to keep things going.”

My perspective:  this is an incoming group of high performers and top producers. They are not going to wait around for paradigm shifts and their definition of change management is chunked into a 3 – 6 month period, tops. It’s akin to being on a constantly moving conveyor belt.

I agree w/Trunk’s assertion that only winners will be left behind. The ineffectuals will be lost in the dust if they can’t demonstrate their value.

And, I don’t think this is a bad thing if what is needed by future communicators is the ability to wear many hats, and have innate abilities to move upwards, downwards, and across.