Media Buying at a Glance
For the last two weeks on my commute home from work, I’ve been passing by the same transit billboard. The billboard ad is for Ad Bargains, which works as a consolidated website to provide PR and advertising folks with advertising rates for print, radio, and web from the major media players. This is a god-send for people who don’t have access to a media buyer and need to call around for rates if they are given an advertising budget to play with.I can’t believe it’s taken this long for something like this to be online. I suspect it will be best used and served by small boutique agencies and consultants who will no doubt be grateful for this time saver.
Guaranteed Publicity Results? Really?
As a contractor and employee, it’s always good to monitor and assess market value. During one of my recent enviro scans, I came across Publicity Guaranteed, a Florida-based PR company that guarantees PR results and news pick-up of your releases and product placements. Intrigued, I delved deeper into the website to understand how they can guarantee their services. Those w/media relations experience know that getting your story to air or to print is a quagmire of luck, persistence, novelty, and timing. So, communicators – what do you think of their claims? Did it leave you with the same uncomfortable feeling that I had?
