Guaranteed Publicity Results? Really?
As a contractor and employee, it’s always good to monitor and assess market value. During one of my recent enviro scans, I came across Publicity Guaranteed, a Florida-based PR company that guarantees PR results and news pick-up of your releases and product placements. Intrigued, I delved deeper into the website to understand how they can guarantee their services. Those w/media relations experience know that getting your story to air or to print is a quagmire of luck, persistence, novelty, and timing. So, communicators – what do you think of their claims? Did it leave you with the same uncomfortable feeling that I had?
