Everyone’s a Graphic Designer
You know you have one in your department. If you’re truly unfortunate, you might have 3 or 4. Those keeners who, with creative downloading of MS Publisher or PageMaker or some Adobe product and a healthy dose of self-conceit, think that they have the talent to:
1. Create promotional posters or print materials for public consumption
2. Violate all rules around logo usage and font usage.
I don’t know what’s more tiring – being the Visual Guidelines Police or creating a plethora of documents outlining what is acceptable and what isn’t … and then hauling out the Guideline Bible whenever a line is crossed.
Yes, I understand that …
- Dear Joe font is fun and informal.
- Yes, I agree that the using Tahoma font in PowerPoint slides is clearer than using Arial.
- And, yes, I get that you want to express your creative freedom by using a speckled-colour email background with your email signature in cursive script so it’s less “corporate”.
But no, it’s not going to happen.
Please, have the sense to give professional graphic designers the credit they deserve. And, now, get back to your real job. Please.
Disclaimer: If your communication vehicle is featured in one of my Cringe-worthy Moments, I apologize in advance and hope that boomerang karma leads you to unearth some of my old communication samples to return the favour.
