More Bad Videos for Public Consumption
Last year, I listed Appalachian State University’s video as one of the worst recruiting videos that I’ve seen. Sadly, I’ve now found two more than can top that easily.
Commonwealth of Pennsylvania’s recruitment video
Ernst & Young’s 4 minute recruiting video
Shame on Ernst and Young (!) – this video was not only baffling, but I can just imagine what the swaying staff in the background were thinking. It fails on both fronts – recruiting and retaining (would you want to stay at a company that quite possibly made it participation in this video mandatory? What do their annual retreats look like?).
As for the Pennsylvania video, words truly fail me on this one.
Disclaimer: If your communication vehicle is featured in one of my Cringe-worthy Moments, I apologize in advance and hope that boomerang karma leads you to unearth some of my old communication samples to return the favour.
