Advertising vs PR
“I believe advertising is the tax you pay for being unremarkable.” – Russell Simmons
Ouch.
I usually always advise my small business clients to try the earned media (PR) route before succumbing to an advertising budget. It’s more effort, but it can also yield greater results. The best use of time and money would be integrating both the PR and advertising campaigns so they’re in sync with each other. That would be a better investment, in my opinion. Save the advertising for when PR can’t or won’t be an option.
