Facebook Pitches and a new way to write releases

June 6, 2008 at 9:35 pm (Media Relations, Resources, Social Media) (, , , , )

 

Social media is changing the rules of the PR game every day. An American journalist has made the bold announcement that he is only accepting PR pitches either via Facebook or in-person. All I know is that it’s going to take me a while before I master the social media release. Man, I feel like a dinosaur. 

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Mental Popcorn – ROI on Your Meeting Presence

May 20, 2008 at 10:47 pm (Resources)

 

I can’t remember where I found this, but I stumbled upon the Payscale Meeting Miser and find myself calculating the value of my time in meetings vs. the time that I should spend on actual work.

 

I’m a believer that most meetings can be trimmed to 20 minutes maximum. If every day could be run like a war room or press brief, we’d have so much more time to spend on outcomes.

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Mental Popcorn: FreeRice.com

March 16, 2008 at 10:49 pm (Resources)


Improve your vocab or get stumped by words when you play
FreeRice.com. I found this almost as amusing and addictive as the cute Sushi Samurai game at CBC Kids.

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Recommended Blog: Steve Crescenzo’s Corporate Hallucinations

October 11, 2007 at 5:01 am (Blogroll, Resources)

I’ve been a fan of Corporate Hallucinations for more than a year now and still keep going back for chuckles. Steve is the kind of communicator guru that everyone would love to have in their back corner when they’re up against a room of non-communicators who are berating you for your insightful communications counsel.

He’s the kind of guy I wish I could fly out for a 1 – 1 Communications Bootcamp, where I can pick his brain on how to make myself a better communications practitioner – and how to pick fights that I can win as an advisor and expert. And although it would sting to be critiqued by him, I can’t help but wonder if some of my stuff would make it to his C.R.A.P. awards.

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Can’t find Old Website Samples?

July 19, 2007 at 3:18 am (Resources)

I recently attended CPRS’ National Conference in Edmonton, Alberta where one of the keynote speakers was Tod Maffin 

Tod is one of my most favourite techie speakers, and I’m not just saying that because at one time I could call him my co-worker as we both were employed by CBC.

 

One of the neat things that he mentioned was a search site called Way Back Machine that takes random snapshots of websites throughout the year. Their repository is surprisingly large and you can see the evolution of a company’s website by plugging in the URL.

 

I spent about half an hour playing with this, looking up old websites that I helped revamp, looking at previous website versions of my current organization, and marveling at an easy solution for those who leave companies without screen captures of the web communications samples they had meant to include in their portfolios.

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